IT Distance Learning News

Online marketing isn t all about entertainment

Marketers should avoid focusing only on whether a video campaign is amusing, says a media expert.

Those looking for a web designer course may be interested to hear advice from Modera, which suggests viral campaigns can be used to communicate with the consumer in more detail about products and services.

Siim Vips, chief executive at the content management system firm, said video does not need to be as "entertaining as brand owners and marketers may perceive - it's not just about creating the next Phil Collins-loving gorilla".

Instead, online video advertising can be "an excellent tool in providing more in-depth messaging", while original and tailored content can ensure messages are "consumed as intended".

Recent figures have indicated internet video advertising makes up a relatively small proportion of an overall marketing budget.

Internet market research company eMarketer said US online video spending will account for only 4.3 per cent of total online spending.

Written by Neil Thomas